Popular Nigerian singer and songwriter, Innocent Ujah Idibia, also known as Tuface Idibia, has shared his thoughts on Nigerian music videos.
He also explained why it is sometimes cheaper to shoot music videos outside the country rather than in Nigeria.
Tuface disclosed that he is very much impressed with the improvements in the quality of Nigerian music videos.
Tuface Says Life Not About Flexing
The 40-year old legendary singer, however, was not too pleased but rather scared at the negative impact of the messages being passed.
“We have quality video directors, producers in Nigeria but in terms of logistics, power and cost, it is better to shoot outside the country.
“You get everything in one place but apart from that reason, I think we shoot quality videos in Nigeria.”
“I am impressed and scared at the same time. I am impressed at the quality of the sound, they are so many guys coming out that are serious and are taking the music business serious.
“We have so many professionals springing up but what I am scared of is the message and the direction.
“Lately, most of the message and the direction is creating this fantasy world where everybody thinks they can hammer without working or following the due process.
“There is no harm in doing entertaining music because entertainment is versatile.
“I am not trying to bring down somebody but what I am trying to say is that there should be a conscious effort not to make everything about partying or money without any moral guidance.
“What I am scared about is that this message is sinking into our youths these days and they think it is all about flexing and that is not what life is all about.”
The African Queen crooner is credited with 6 albums and a number of hit singles including No Shaking,4 Instance, See Me So, Enter the Place, Implication, Only Me, and True Love.