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What is The MTV Africa Music Awards (MAMA)?

The MTV Africa Music Awards (MAMA) is a spectacular live awards show, TV programme and multimedia campaign that celebrates and rewards musicians and achievers who have made the most impact on African youth culture over the previous 12 months.  The 2016 ceremony will feature stunning performances from African and international contemporary artists, including unique collaborations between artists of different genres and cultures.


When and where will the 2016 MAMA be held?

The event will take place on Saturday 22 October 2016, at the TicketPro Dome, Johannesburg, South Africa.


Who are the sponsors of MAMA 2016?

The MTV Africa Music Awards Johannesburg 2016 is brought to you by Joburg Tourism in association with Absolut.


When will MAMA 2016 be broadcast?

The 2016 MTV Africa Music Awards will broadcast live on MTV Base (DStv Channel 322) and MTV (DStv Channel 130) on Saturday 22 October 2016 at 21:00 CAT, and on multiple partner stations and content platforms around the continent and the world from 22 October onwards.


How are the nominees for the MAMA chosen?

The nominations are selected by the MAMA “academy”, a group of opinion formers and professionals from the world of music and entertainment who create a shortlist based on the artists and musicians who have received airplay on the channel between (21 March 2015 and 23 August 2016).


When will the nominations be revealed?

The nominations for the MAMA will be revealed in Johannesburg in September 2016.

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What are the award categories for MAMA 2016?

Seventeen award categories have been identified for 2016:

  1. Best Male
  2. Best Female
  3. Best Group
  4. Best New Act in association with Absolut
  5. Best Live Act
  6. Best Collaboration
  7. Best Hip Hop
  8. Best Alternative
  9. Best Francophone
  10. Best Lusophone
  11. Best International
  12. Video of the Year
  13. Artist of the Year
  14. Artist of the Decade
  15. Song of the Year
  16. Personality of the Year
  17. MTV Base Leadership Award


Which artists have previously won a MAMA?

First staged in 2008, the MTV Africa Music Awards has recognised the talent of musicians, achievers and personalities from across Africa, rewarding iconic artists and gamechangers such as 2Face Idibia, Big Nuz, Davido, D’Banj, Flavour, Gangs of Ballet, HHP, Fally Ipupa, Liquideep, Mafikizolo, Lira, Nameless, Lupita Nyong’o, Clarence Peters, Diamond Platnumz, Anselmo Ralph, Sarkodie, P-Square, Tiwa Savage, Trevor Noah, Cabo Snoop, Toofan, Zebra & Giraffe, Uhuru, Wahu, and many more.

When will the winners be announced?

The winners will be revealed during the live MAMA show on MTV Base (DStv channel 322) and MTV (DStv channel 130) at 21:00 CAT on Saturday 22 October 2016.


What other activities have been planned?

The awards will be preceded by two stunning build-up events featuring MAMA nominees alongside hot local DJs and artists.  Road to MAMA will visit Durban and Lagos (dates TBC).   Other elements of the MAMA will include a workshop for aspiring musicians on the 21 October 2016.


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Who are the media partners to MAMA 2016?

DStv are the official media partners of the 2016 MTV Africa Music Awards.


Where can I find out more information?

For more information on the 2016 MTV Africa Music Awards, please go to or, like us on Facebook at, or follow us on Twitter and Instagram @MTVBaseAfrica. To join the conversation about the awards please use the hashtag #MTVMAMA2016.



Further Information,

For further information, high resolution imagery or downloadable video, please go to, or contact:


Alison Reid


Tel: +33 385 300636/ Cell: +33 (0) 609 685861


Diane Chidwari


Tel:  +27 (0) 11 788 8725 / Cell: +27 (0) 82 604 5606


About MTV

MTV is the world’s premiere youth entertainment brand. With a global reach of nearly 785 million households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all platforms.


About Joburg Tourism

Johannesburg Tourism is a destination marketing organisation, dedicated to promoting tourism growth in the City. Its primary function is to promote Johannesburg as a business, lifestyle, sport and leisure destination, both locally and internationally. Its operations include running a Convention Bureau, a Visitor Services Bureau, as well as co-ordinating city-wide tourism marketing programmes, tourism information gathering and analysis.

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About Absolut


On every bottle of ABSOLUT, you will find the portrait of an extraordinary entrepreneur and the founder of the world’s most iconic vodka brand: Lars Olsson Smith.  In 1879, at 43, he created the purest vodka that gave birth to the ABSOLUT brand we know today. His superior vodka blend was made out of a distinct character of grain using a revolutionary distilling method called continuous distillation. ABSOLUT’s reputation as a premium vodka applies the simple concept of “One Source”.   This means that the sourcing of all natural ingredients to the bottling of the final product is completed at one location to maintain the highest levels of quality and production, i.e.Åhus, Sweden.

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